The challenge:
An upcoming merger prompted Quantum Biopower to reinvest in its brand. Having equity in the “Quantum” name, the new Quantum Organics brand needed to be familiar yet still suitable for a company at the forefront of organic waste diversion.
The insight:
Unlike many peers in this emerging industry, Quantum has walked the walk for a decade. So, while others exaggerate their impact and credentials, Quantum Organics could stand out not by being loud, but truthful and clear.
The solution:
Contrasting competitors whose brands are bright, bold, and dense, we infused the Quantum Organics brand with quiet confidence. This was an evolution — rather than a revolution — of the existing brand, paying homage to Quantum’s roots but underscoring its capabilities and credibility.
The Results:
To date, we’ve created a refined visual identity, a thought-provoking tagline, and a strong foundation upon which we and Quantum can build.
