The challenge:
In 2016, the Pro Football Hall of Fame created the Village – America’s only football-themed resort and amusement park designed to turn a simple visit to the Hall into a multi-day family experience complete with thrilling rides, dining & nightlife, world-class concerts & entertainment, and more! The only problem was that not enough people knew about it or were showing up.
The solution:
To garner more attention, buzz, and visitors, the Rebellion team collaborated with partners like the NFL to launch an entirely new experience for the Village, but we didn’t stop there. We went beyond a mere exhibit to craft a multidimensional experience that would transcend football, excite more fans, and celebrate the history and cultural significance of music, design, dance, and all forms of entertainment that live in those special moments between halves of the biggest sporting event in America – the Super Bowl. Halftime Legends was born – a lasting legacy of the great Super Bowl Halftime performances. This collaboration with the NFL resulted in the creation of Halftime Legends, a celebration of iconic Super Bowl Halftime performances.
The experience:
Halftime Legends was designed to celebrate the creativity and collaboration behind iconic Super Bowl Halftime performances. The exhibit goes beyond the game to spotlight legendary performers, their creative teams, partners, and contributors. By incorporating an annual induction into a Ring of Honor, the project created a recurring platform for celebrating this cultural phenomenon, ensuring its relevance year after year.
Music icon Usher, the first inductee into the NFL Halftime Legends, will be celebrated for his record-breaking 2024 Super Bowl Halftime performance with an audience of nearly 130 million viewers. The launch event will include a host of immersive experiences, such as:
- Annual Induction Ceremony: A high-profile event to honor the contributions of legendary halftime performers.
- Interactive Exhibits: Behind-the-scenes footage, creative breakdowns, and displays featuring costumes, stage designs, and memorabilia from past performances.
- Concert Series: Exclusive performances and fan experiences celebrating the artistry of Super Bowl Halftime shows.
The exhibit establishes Halftime Legends as a year-round attraction, enhancing the Hall of Fame Village’s offerings with its blend of sports, music, and cultural celebration.
